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August 19, 2003

Play With Your Search

On October 8, 2000, I wrote about a TV ad for autotrader.com (scroll down), which utilized a visual metaphor for search that I felt was necessary to help most searchers to really understand how search works.

Well, now someone has made that a reality. Iokio.biz is in the business of providing visualization tools for sifting through data. On their home page, in the bottom left-hand corner, is a link to digital camera search. (Yes, you'll have to sit through an unnecessary flash intro... sorry). Click on it, and play with it for a bit. It's pretty cool.

Things I would change:
- Show brand. In my research, people shopping for digital cameras are way brand-oriented
- Utilize rollovers. I should be able to rollover the images and be given the name and model number of the camera, and it's price
- Compare side-by-side. Some way to select multiple cameras, click "compare", and see specs side by side. People LOVE comparing products.

Posted by peterme at August 19, 2003 07:04 AM

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Visualisation of Feedback from Word up - It's the A-Dawg
Now that's what I call a useful bit of flash. Iokio have a great drill-down camera finder [ via Peter Merholz ]... [Read More]

Tracked on August 24, 2003 08:07 AM

Comments

Fixed.

Posted by: peterme at August 19, 2003 10:22 AM

Things I would change...

I might add that the slider controls aren't that easy to use - It's hard to be precise with landing on a desired max price and minimum resolution.

Posted by: LM at August 19, 2003 10:42 AM