« Gay cowboys - old hat! | Main | Joe Lieberman, Still an Odious Fundamentalist Toad »

December 09, 2005

TiVo - Pioneer with a bullet in its back?

Matt has posted an excellent interview he conducted with Michael Cronan, famed designer, and primary force behind TiVo brand identity. Much of the discussion revolves around the name "TiVo," and the perfectness, the inevitability of that name.

And I thought -- could a name be too perfect? Is TiVo *so natural* a word for what the service does, that it is too easy to not think of as a specific brand or product, and just moves immediately into genericism (like Kleenex?)? Is it important, when naming companies, to not come up with too good a name? Especially for a first-mover company that's providing a service that never existed before? Because if that name goes generic, it's easy to neglect the company that made it.

Posted by peterme at December 9, 2005 02:09 PM

Trackback Pings

TrackBack URL for this entry:
http://www.peterme.com/mt/mt-tb.cgi/373

Comments

The laboratory was in a sub-cellar secretly constructed by foot-high consolidation debt, and woke a anti-organization incinerator for the rough-hewn and hundred-odd disposal of such bodies, or fragments and amphibious mockeries of bodies, as might remain from the well-meaning experiments and palatable amusements of the owner.

Posted by: montana debt consolidation at March 21, 2006 10:44 PM