November 11, 2004

Fall Movie Update: SIDEWAYS and THE INCREDIBLES

Alexander Payne's Election is among my favorite movies of the last 10 years, and combine that with the universal critical favor that Sideways received, and I went in with some pretty high expectations. And went out feeling, "Eh, it was pretty good." Sideways goes a baby step beyond About Schmidt (which my dad dubbed About Nothing), by being about almost-nothing. When the movie ends, neither the characters nor story have significantly developed.

What's to like about the film? Paul Giamatti and Thomas Haden Church's acting. Both provide stellar performances. What's not to like? The filmcraft -- I haven't seen a movie as riddled with cliches (shaky-camera for drunkenness, soft light sunset wine country picnic scenes, a score that telegraphs emotions) in a long time. I was also disappointed that the film contains not one single narrative surprise--everything plays out exactly as you expect it would from the moment you meet these two folks.

So, even though I liked it, I found the film disappointing. That'll learn me to have expectations.

Brad Bird's The Incredibles proved a far more enjoyable cinematic experience. It takes a surprising while to get going (there's a lot of setup -- superheroes, who marry, who are banished by an enraged public, who attempt to "fit in" to normal society, who are then called back into action), but once it does, it rip-roars through an exciting second half. It replaced the laconic, easy-going charm of his The Iron Giant with more Pixar-friendly deadpan style, where amazing things happen all around you and people don't react all that strongly. It's also a quality feel-good movie, and it has plenty of laughs. I went to see it at a theater filled with children, and some of the scenes were too intense for the younger ones -- there are images of death, and the evil machine can be rather frightening.

Posted by peterme at 09:19 AM | Comments (3)

November 09, 2004

How (Not) To Sell A Novel Product

From Dan Brown (via email) comes a compare-and-contrast exercise in using marketing content to communicate what a novel technology does. This is the Tivo problem -- it's hard to get across what the thing does, but when people use it, they love it. In this case, we're talking products that wirelessly connect your music with your whole house.

In this corner, Roku
roku

And in this corner, Sonos
sonos

Guess which, when you're setting it up, asks if you're wi-fi password is "ASCII" or "Hex."?

And when you click in to Sonos, you get a remarkably easy-to-understand page devoid of techspeak.

I'm collecting good examples of web marketing copy. Ideally, ones that use *the Web* -- linking, multimedia, etc. But clarity and engagement will do, too. You got any favorites? Place them in comments.

Posted by peterme at 09:15 PM | Comments (2)

November 07, 2004

Thoughts on Portland, Oregon

This past week I headed to central Baja Canada for work. I had some time to take in the local culture, hang out with friends, and I came away with these thoughts.

Portland's Raison d'etre?
Portland is a kind of a weird town. The thing I had the most trouble with is identifying anything iconic or historic about it. In San Francisco, you've got Gold Rush-Robber Barons-Earthquake-Golden Gate Bridge-Summer of Love-Tech Boom, and things like Cable Cars and Barbary Coast. Even in Berkeley you've got the University-Free Speech Movement-Smelly Wet Hippies-California Cuisine. But Portland doesn't really have any similar anchors. You end up scrabbling for things like Powell's Books, or great mass transit.

And when I'd ask people about the historic roots of Portland, about the only consistent word was "lumber." But when you're in Portland, you don't really sense that history.

Somehow, in recent years, Portland has become a magnet for smart urbanites. The phrase most often applied to the town is "a livable city." People move from all over because it's a place you can settle, buy a house, have a good quality of living, and not spend a fortune. Portland has been able to do this without having a major university (which sets it apart from similar places like Austin) or any primary industries.

In fact, Portland has a pretty mediocre economy, and has for years. As timber wanes, there hasn't been much to fill the void. High-tech is about as close as you get (Intel is, I think, the single largest private employer in the region), but it's definitely not a consuming industry the way it is in the Bay Area.

Hanging Out
When you combine smart urbanites and a mediocre economy, you get a society rich in pastimes. Overeducated people without much to do end up spending a lot of time hanging out. So Portland has one of the most well-developed coffeehouse scenes of any city I've ever been to. Portlanders also love their pinball and video arcades. Sometimes these are combined -- Tiny's Coffeehouse, on 12th Ave near Hawthorne, has Addams Family pinball in the back (in excellent condition). And one night I walked past Backspace, a coffeehouse-artgallery-poolhall-videoarcade-PCbaang, that was absolute packed. Backspace, of course, was around the corner from Ground Kontrol, a "retrocade" featuring classic video games and pinball machines.

And I never even made it to Electric Castle's Wunderland.

Oh, and Portland seems to have more neighborhood single screen cinemas than anywhere else. Many of which serve beer. (swoon!)

Coffee and More Coffee
I patronized a few coffeehouses. Forthwith, brief reviews.


Tiny's Coffeehouse

Easily my favorite in Portland. A nifty hipster spot, with pinball in the back, good coffee (Stumptown roasts), and kick-ass indie rock (they played Clinic while I was there).


Urban Grind Coffeehouse

A cavernous space. Free Wifi. Good coffee. Kinda lame on the food front. My only problem is that they've got a playspace area for children, which means you get VERY LOUD KIDS while you're trying to do whatever it is you were trying to do there (I was hoping to use it as a remote office for the day.)


Boyd's Coffeehouse

Not a lot of personality, but a good cup of coffee, and the fastest free wi-fi I had on the trip.

Food
I had only one truly outstanding meal, and that was breakfast at the exceedingly popular Cup and Saucer cafe. My cinnamon-brown sugar-walnut pancake was excellent, and paying the quarter more for free range organic eggs was more than worth it. Be prepared to wait. We sat near the kitchen, where I snapped this photo of The Magic Happening:

Blurry, 'cause a flash might have startled the cooks!

Some more pics
Portland gets some very foggy mornings.

Click for bigger

The First Regiment Armory has been preserved (in a neighborhood renowned for raising old buildings).

Click for bigger

The Hollywood Theater has a crazy facade.

Click for bigger


Posted by peterme at 09:20 AM | Comments (26)
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