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ASIS&T 2001 Summit, Feb 3-4
Reflections and Projections Panel

Sections
1. 

Intro

2.  Trends
- Bottom-up
- It's The Content, Stupid
- Models in Design
- Working with Clients, Not At Them
3.  Future of Information Architecture
 

- The Spread of "Good IA"
- Data Analysis
- IA Playing Nice in the Sandbox
- Library Science Impacts Agency Information Architecture
- Data-Driven Information Architecture
- Professional Affiliations for Information Architecture
- Further Specialization

4.  Pain
  - Business Savvy
- Ill-defined Roles and Responsibilities
 
Future

This stuff ends up feeling a lot like the "trends" stuff, but I distinguish them as being not au courant, but where the field will be in a couple of years.

Please keep in mind that these are notes. I was hoping to get something up more polished, but this ain't it.

 
The Spread of "Good IA"

There are two elements I see as fundamental to the spread of "Good IA" practice throughout the world.

  • Good IA principles need to be 'baked in' to site development tools
  • We need to approach Information Architecture as a discipline, not a job

The former is partly addressed by the notion of "Data-Driven Information Architecture," mentioned below. The next step will be to take such IA and place it within content management systems. By baking in best practices, we'll make it easier for anyone to produce adequate information structures.

The latter point was initially raised by Andrew Dillon (dig that "thoughtful statement" pose on his home page!) when he noted that while he sees a field called "Information Architecture," he's not so sure there's really a job called "information architect." (His analogy is that while we have "user-centered design" you never hear of "user-centered designers.")

The idea being that information architecture becomes an approach toward managing your information, a set of processes and methods undertaken by anyone. While this notion scares professional IAs ("What? You mean you'll have just anyone architect a Web site? But they don't know what we know!"), it responds to the reality that there is simply far too much information in the world to be managed, that folks throughout an organization will be creating information architectures whether they're aware of it or not, and that our best hope for ensuring widespread quality is to educate people on best practices.

(This thought also spurred in me a wonder as to whether we'll begin to study the difference between "professional" and "vernacular" information architecture, the way that we have with real-world architecture. I hope so--studying vernacular architecture has taught us much about how people really live; vernacular IA might teach us how people really organize their information. Andrew did some work in this direction with his paper on genre characteristics of home pages.)

 
Data Analysis

It never ceases to surprise me how Web sites aren't aware of their own usage statistics. As data analysis tools become easier and real, measurable success becomes more important, the practice of information architecture will become increasingly informed by usage data, and the information architecture of web sites will need to flex to accommodate what people are actually doing.

 
IA Playing Nice in the Sandbox

Perhaps less about IA than it is about internet product development, optimizing how these various disciplines interact will become of paramount importance. IA's actually have a leg up here--for whatever reason, we're process junkies, and since so few others are, we will inordinately influence how products get made.

 
Library Science Impacts Agency Information Architecture

This may (or may not) come as a surprise to many of the LS people in the IA world, but up until very recently, the impact of hardcore library science has been negligible in how information architecture has been practiced by agencies claiming a specialty in the discipline. Agencies have had a huge impact in spreading the gospel of information architecture, and in those organizations, IA grew out of the "design for understanding" approach of graphic design, with no knowledge of the work being done in information retrieval, taxonomies, thesauri, etc.

Thanks in large part to the efforts or Lou Rosenfeld and Peter Morville, and their participation in the ASIS Summit and the Argus Center for Information Architecture, agencies increasingly understand the importance of library science rigor in developing information architectures. They'll hire university graduates of "information architecture," and add thesaurus and taxonomy development to their design processes.

 
Data-Driven Information Architecture

One of the more foolish aspects of Web site development are the umpteen different formats used to express the same dataset. A typical project might use Visio, Illustrator, Photoshop, Dreamweaver, Word, Excel, and lord knows what else to simply allow the expression of the same data in many different forms--flowcharts, wireframes, prototypes, specifications.

Some folks, like Michael Kopcsak, are working on developing data-driven information architecture tools; these would be products that draw from the same dataset but allow it to be viewed in myriad ways. By allowing quicker and smarter IA with live data, these tools could help advance the discipline in ways similar to how CAD changed architecture.

 
Professional Affiliations for Information Architecture

Through the ASIS Summit and other conferences, it's been clear that a information architecture community exists, and a likely outcome will be the development of a professional organization to represent the discipline. What's not clear is the shape such an organization will take.

ASIS isn't the only organization trying to claim information architects as their own. The AIGA, through its Advance for Design efforts, vies for much of the same talent pool (calling them "experience designers"). Concomitantly, local information architecture and user experience interest groups are springing up across the country, sometimes affiliated with an existing organization, but often just a motivated group of folks who wanna talk shop.

Personally, I'd like to see what happens through the networking of local independent communities. I think it might be wise to not take on the burden of an existing professional affiliation and develop one that directly addresses the unique needs of this burgeoning discipline.

 
Further Specialization

Christina Wodtke raised this during the Q&A for the panel--she cited the historic role of "Webmaster," which became fractured as the requirements for maintaining a Web site grew exponentially. It's becoming clear that no one "information architect" can excel at all aspects of information architecture (particularly if you group interaction design within IA).

There's some contention as to whether or not this is a good thing; I think that, as it was for the benefit of the medium to specialize out of the "Webmaster" role, it will serve our field to have focused experts.

This will require more and more "directors" of information architecture, folks whose responsibility is to manage the efforts of a group of specialized IAs in order to produce the best product possible.