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|Talking 'bout The User Experience. Posted on 10/10/2002.
There's an interview with Nathan Shedroff and me up at Digital Web, blathering on and on about user experience, information architecture, etc. I have no idea if it makes sense to anyone but me.
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PM: This is actually very straightforward. I recruit subjects through a firm that specializes in finding people for market research. You give them a sense of the demographics and other qualities that you're looking for in your users, and they go out and find those people for you. It's remarkably easy."
Would you be willing to share any details on this? Like what firm, and how much it costs? Doing this on my own has not been fun :(
Posted by Josh @ 10/14/2002 08:59 PM PST [link to this comment]
Sure. For the SF Bay Area, we've been really successful with GFocusGroups. I'm not going to discuss rates, but they're reasonable, and these folks work quickly, and they have a remarkably low no-show rate.
I'm not so sure how well they've got the rest of the country covered, but we did use them to find customers for a nationwide user research study (which we conducted by phone), and it was no problem.
Posted by peterme @ 10/14/2002 09:40 PM PST [link to this comment]
Posted by Josh @ 10/14/2002 10:16 PM PST [link to this comment]
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