February 28, 2006

Because the Valley doesn't understand, um, people.

Umair asks, "Why is the Valley Afraid of MySpace?"

And the answer is simple: because "the Valley" doesn't understand people. They barely understand products. They understand engineering and technology.

It's actually very much related to another post of Umair's, where he writes,

the very definition of the term innovation is shifting to a class of players who are clearly much hungrier - like Ideo, Cheskin, Doblin, etc - and are busy redefining innovation on their own terms, as a design-driven discipline?

I would argue that those firms aren't as "design-driven" as they are "research-driven", and that the reason that such firms are embodying current concepts of innovation is because they endeavor to.... understand people.

In this service design world, it's not about the products, the artifacts, the things that are made. Understanding engineering and technology does not put you ahead of the game.

In this world, it's about grappling with the remarkable complexity and messiness of interactions, relationships, and flow between people, as mediated by these tools.

This is *exactly* what Lane is trying to get at in his new line of business at Adaptive Path. An attempt to help "the Valley" appreciate that the most important thing a business has is not its technology, but is customers, and understanding those customers is paramount.

And if they don't, then, also in the words of Umair, they'll get Ninged or Flocked.

Technorati Tags: , , , ,

Posted by peterme at 09:48 PM | TrackBack


See Me Travel
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
Archives from June 13, 2001 to January 2003
Archives from before June 13, 2001
Recent Entries
Because the Valley doesn't understand, um, people.
Subscribe to my feed:
Powered by
Movable Type 3.2