$1 Billion is Ludicrous, So…

it suggests that there are things going on that we do not understand. It could be that Facebook is buying authenticity (which would be ironic), or it could be a rational calculation of value per user, but I suspect something else is going on. I have two theories.

1. The Instagram guys really didn’t want to sell.

They had made something because they loved it. They wanted to see where it would go. They wanted to make something meaningful. They didn’t want to join an internet giant, or they would have already. So Facebook kept upping and upping the price until they couldn’t, in good conscience, turn it down. Everyone has a price. Mine would be much less than that.

This was my initial thought, but then as I thought more about it, I came up with the second theory. This is not based on any evidence, besides some inkling into human nature.

2. Instagram was the object in a dick-swinging bidding war.

There are exactly four companies who would have gotten into this tussle: Facebook, Google, Apple, and Microsoft. Instagram had hit upon something that none of them had yet to master: the intersection of mobile, social, and photos. Facebook gets photos and social, but has a weak mobile experience. Google has Android, but Picasa and G+ have not gotten serious traction. Apple gets mobile and photos (look at what they’re investing in the camera of the iPhone), but get social about as well as Ted Kaczynski. Microsoft needs to get traction — Instagram on Windows Phone could help make that platform legit.

So you have 4 players, hoards of cash, and a company that is in this sweet spot where they could augment any of these players perfectly. And once they start sniffing around, well, then testosterone kicks in. Zuckerberg, Page, and Ballmer are not meek folks (I suspect Cook isn’t either, but he doesn’t have that kind of chest-beating presence). The initial logic of the business deal morphs into a matter of testicular fortitude. And, because the others are interested, the deal turns from being one about acquiring a potential asset, and becomes one of preventing the competition from acquiring that asset. And the bidding gets out of hand, until you get to the point where a company with 13 employees and a fat AWS account (or however their stuff is stored) is somehow offered $1 billion.

Anyway. A theory.

The thing that I fear most is a total misreading of the reasons behind Instagram’s success, and the inevitable launch of a thousand “mobile app” companies trying to get on Facebook’s radar. As others have pointed out, Instagram was great because it was built on passion and care for the product itself. It was not a calculating or mercenary play. But now we’ll see countless hours of creativity and productivity pissed away on folks pursuing “the next Instagram” in a sad mini-Gold Rush.

Nexus One: I’ve had one for a couple weeks

I can finally announce it publicly: I’ve had a Nexus One for the past couple weeks. While I played with it a bit, I never used it extensively, as I didn’t want to put my iPhone’s SIM card in it, and I didn’t have any other SIM cards lying around.

The Nexus One is a perfectly solid offering in this touchscreen-smartphone space. Its interaction and interface design are quite good. I love the Maps app, which essentially can operate just like an in-car turn-by-turn GPS navigation device, with the added benefit of Google Street View, so you can be quite positive your turning at the right spot.

I’m very interested in leaving Apple and AT&T, and the Nexus One could very much be that new phone for me. I am not really reliant on any non-standard iPhone apps, so the transition shouldn’t be too hard. But, at this point, I’m not ready to make the change, for two primary reasons:

  1. Podcasts. The thing I do most with my iPhone is listen to podcasts. And I’ve become quite reliant on the “2x” playback feature of podcasts. Google’s Listen app does not offer double-speed playback. I suppose I could turn my iPhone into an iPod touch and use the Nexus One for other things, but having two glass bricks on me at all times seems unnecessary.
  2. Desktop software configuration. Or rather, the lack of it. With Nexus One, you have to do all your configuration on the phone, or within various Google Apps. There is no iTunes equivalent for the Nexus One. I believe this is a huge mistake. Anyone owning a Nexus One is likely to own a computer with a USB port. Why not let me use my computer, with it’s bigger screen, easier text entry, etc, etc, to configure my Nexus One? I’ve said it many times – iTunes was the secret of iPod’s success, and is quite significant in iPhone’s success. Having to do everything on the Nexus One’s screen is a pain and it kind of angers me that Google hasn’t seen fit to release software to make the configuration easier. (If you’re not beholden to Apple/iTunes the way I am, this might not be an issue. Or, if you’re an extensive Google tool user (Gmail. Google Calendar, etc.), it might not end up mattering to you, as you can get all that information onto the Nexus One pretty easily.)

All that said, if I could get a $60/mo plan on T-Mobile for the NexusOne (which is what I currently play AT&T, as I’m grandfathered in with my first-gen iPhone), I would have to seriously consider the switch. However, it looks like the minimum price of the necessary T-Mobile plan is $80/mo, which is kind of a non-starter for me. I would even consider $70/mo with unlimited SMS and data.

I am happy that there is now a legitimate competitor to iPhone/AT&T, and one that is not beholden to a particular carrier. I hope this finally leads to some competition in the pricing of service plans.